Project MUSE 2014: Engage


Mark Saunders presenting at MUSE2014

I’m back after a long hiatus and promise to be more diligent about posting. Over the past year and a half, I have been marketing two books –one that I published with Temple University Press entitled Never Easy, Never Pretty: A Fan, A City, A Championship Season and a new edition of a classic, Football in Baltimore that I helped update for the Johns Hopkins University Press.

Book publishing these days is a labor of love and one that I will gladly participate in. Finishing the manuscript is just the beginning. The author needs to be everywhere—investigating all possible pathways to reaching an audience and helping fuel the engines of university press scholarship.

Last week at the Hilton Camden Yards, we had one of our most successful publisher meetings ever under the theme of “Engage.” The venue is great. It even has a conference room named after Babe Ruth. The Sports Legends Museum is located across the street in the old Camden Station where one of the first battles of the Civil War took place. Edgar Allen Poe began his last walk across town from here. An old rail yard and its historical figures encompass many of the subject areas on Project MUSE including history, literature and cultural studies.

When I took the podium, there were more than 100 people in the audience. University press book and journal publishers, society journal publishers, librarians and thought leaders with one thing in common. All of us are trying to make sense of a shifting industry landscape. Consultant Judy Luther talked about “transitioning to transform” and this describes where Project MUSE is today.

Despite the disruptive publishing ecosystem, we have more ideas and services planned for publishers, libraries and scholars than ever before. For the first time in my tenure, we have a clear vision of where we are going and more importantly, how we are going to get there.

We continue to expand access worldwide and drive usage of our content. Usage is up for MUSE Journals, now available in 2,800 institutions. Our eBooks have surpassed 1 million chapter downloads and are available in 27 countries.

We will seize the opportunity to transform.

One of the best presentations of the meeting was given by Mark Saunders, Director of the University of Virginia Press. It was entitled, “Acquisition Anayltics: Or, How I learned to Stop Worrying and Love Project MUSE.” Saunders presented a case study on how the University of Virginia Press is mining usage data from their participation in the UPCC collections and what the early results have shown.

The staff had predicted that one of their books about Thomas Jefferson would be the highest downloaded title. Book publishers for decades have long been without an answer to the question, “Do you know where your readers are?”

They didn’t expect that the highest number of chapter downloads would come from the book, “Ecocritical Theory: New Critical Approaches.” This book was going to be one of the last titles from a dying list that was on the chopping block…until it was “saved by Project MUSE.” Saunders and his staff are digging deeper into the institutions that have downloaded the title and are focused on targeted email marketing to faculty at those schools.

He believes that market intelligence like this is more valuable for long-term planning and strategy than potential lost course book revenue in the short term. Saunders is the first UPCC publisher to embrace the data in this way.

It is also an example of what we are calling “evidence-based innovation” at Project MUSE. We will continue to enhance the platform and make data available for ourselves, our publishers and our libraries to thrive. We have never been a one-sided street and technology will only take us so far. We will need to build and develop together—engaging the full participation of our publishing community.

We are the new platform.


Helping University Presses As An Author

I love working with University Presses.  As director of Project MUSE, I engage  with this community on a daily basis in helping to provide a sustainable distribution model to ensure their long-term success in the digital realm. I began my career at Columbia University Press in 1987 while studying for an MFA in poetry and worked with great people like Kate Wittenberg, Jennifer Crewe, Charles Hames and Leslie Bialler.NENP1Smith final_cover_071113

Presses are about the people. My colleagues at the Johns Hopkins University Press are talented and amazing.

The UPCC collections on Project MUSE reveal a diverse array of content being published by the UP community – works that embody the mission of an entity founded to disseminate knowledge and enrich our society.

Over this past year, I’ve been given an opportunity to help UPs in a different way—as an author.

I am a diehard Baltimore Ravens fan and attended the Super Bowl in New Orleans last February. In the aftermath of that football journey, I developed a proposal for a book that would tell the team’s remarkable story from the standpoint of a fan. I shopped it around and Alex Holzman of Temple University Press offered me a contract. The book, NEVER EASY, NEVER PRETTY: A FAN. A CITY. A CHAMPIONSHIP SEASON published last week.

During that time, I spoke with Greg Britton, editorial director of the Johns Hopkins University Press about the book — “A thinking fan’s memoir about a  championship season and what it meant for the city and its people.”  I knew from the beginning that it wasn’t a book for Hopkins but he advised me to speak with legendary JHUP history and regional studies senior editor Bob Brugger anyway.

JHUP had published a book written by Ted Patterson, FOOTBALL IN BALTIMORE: HISTORY AND MEMORABILIA in 1999 and Brugger’s vision involved a new edition that would include the two Ravens Super Bowl victories. I had used this book in writing a piece on Baltimore’s historic Catholic school rivalry between Loyola High School and Calvert Hall College. Patterson2E

Similar to H.L. Mencken’s experience during one of his early visits to the Baltimore Sun, Brugger instructed me to “get going” on the update.  In late September, the new edition of this classic will be out.

Suddenly in the evenings and early mornings of late winter into spring, I was feverishly writing two books on the Ravens Super Bowl season. I have developed an even deeper appreciation for the hard work being done within Presses to drastically shorten production cycles and bring books out.

There are three words that come to mind in describing the publishing experience with a University Press: quality, craft and dedication. At both JHUP and Temple, these core values reign. Hopefully, these two books will generate sales in challenging times for publishers.

I am deeply honored and humbled to be a University Press author.

UPCC Breaks Even in its First Fiscal Year

I am pleased to announce that the University Press Content Consortium (UPCC) has broken even in its first full fiscal year.  This is a tremendous accomplishment by the MUSE staff, our publishers and the more than 160 libraries that have purchased collections and single titles.16b_marliegregdonna3

            The program has only been in existence for 18 months and we continue to learn a great deal about the evolving landscape of eBooks.  We have generated more than $8 million in library sales since January of 2012 with 70% of revenues going to our publishers.

            An emerging trend this year has been the preference for current year or 2013 eBook content from our libraries. Sales of collections have been heavily weighted towards 2013 titles this year.

One reason for this is the emergence of customer loyalty.  Many of the “early adopter” libraries purchasing collections in 2012 have returned to expand their corpus of UPCC content. Libraries have also expressed to us that they had already purchased older titles in print.

UPCC Publishers will receive smaller payments in the first six months of 2013 as a result of this buying pattern. With 68% of sales focused on current year content, the payments reflect only a fraction of revenues for already published titles and zero revenues for books scheduled to appear later in the year.  Year-end payments will recognize the full amount of revenues and are expected to be more substantial.

Usage continues to grow as more institutions purchase collections. Downloads in the first five months of 2013 have surpassed all of the usage in 2012.

                 In 2014, for the first time we will include titles from the University of California Press, the University of Minnesota Press, the University of Missouri Press, Cornell University Press and several others.

“The UPCC community is now 95 strong and we expect this pathfinding initiative to flourish in the years ahead,” commented Terry Ehling, associate director for content acquisitions and publisher relations.

            We continue to monitor the results of our single title program through YBP and are exploring models for Patron Driven Acquisition. We are also thankful for our relationship with the Johns Hopkins University Press.  Our colleagues at the Press have provided excellent systems support, market knowledge and guidance as this aspect of our business continues to expand and present exciting opportunities.

Thanks for reading,

Dean Smith

First Look: UPCC eBook Usage

We’ve been poring over usage stats for the University Press Content Consortium (UP9780253223210_medCC) eBooks this month. It’s great to finally have some metrics on the books side of the MUSE house and we’ve learned a great deal.

When we launched last January it was difficult to collect data on the amount of print books libraries were purchasing from UPCC publishers and what portion of each Press’ revenues are coming from libraries. When compared with the evolution of electronic journals, scholarly book publishing is an industry that has long been bereft of trackable data on the digital side.

Usage data enables us to see where these books are being used the most and what titles are garnering the highest number of chapter downloads. Since last January, we have recorded 251,300 chapter downloads from 135 paying institutions worldwide—that’s 1,861 chapter downloads per institution.  We’ve been averaging 30,000 downloads per month since September.

We have over 20,000 books on the MUSE platform from 83 publishers and these titles are averaging 16 chapter downloads per book. More than 60% of the titles have been accessed—which is also a good sign since hundreds of titles published late in 2012. This data goes against the perception that university press content is not being used in libraries.

The Top 10 most frequently downloaded titles are:

  1. Everyday Life in Southeast Asia – Indiana University Press
  2. The Social Media Reader – New York University Press
  3. Introduction to Documentary, Second Edition – Indiana University
  4. Structure, Audience and Soft Power in East Asian Pop Culture – Hong Kong University Press
  5. Asian American Studies Now – Rutgers University Press
  6. Covering America – University of Massachusetts Press
  7. Poets on the Edge – State University of New York
  8. Biopolitics – New York University Press
  9. Freedom from the Press – National University of Singapore
  10. China in 2020 – Brookings Institution Press

What can we take away from this? Four of the top ten most used titles are in Asian studies. Were those books used in courses last year? This will certainly make Liz Brown happy, the content champion of this subject area.  But it’s still too early to track usage trends and patterns.

The majority of the usage (60%) is taking place in the USA. Canada (12%), Australia (7%), New Zealand (6%) and Singapore (6%) round out the top five countries accessing eBook titles on MUSE and they account for 90% of all usage.  Taiwan, United Kingdom, China, Bangladesh and Hong Kong are in the top ten countries. Eighteen countries are paying to access eBooks and 49 have downloaded content which includes free sample chapters.

As part of our developing country initiative, Bangladesh and El Salvador have purchased titles and this may be the first time that university press eBook content has appeared in libraries there. We are still in the process of maximizing the discoverability of eBook content on the platform and we will be adding more discovery services such as OCLC’s Extended WorldCat in the near future.

We have more work to do.

The Ravenous MUSE

ImageThe Baltimore Ravens have won the Superbowl and our city will be buzzing for weeks.  The team appears in the MUSE search results in places like the Journal of Sports Media. There are thousands of results for the “NFL” and “football” and also for “New Orleans,” the home of the big game. This year’s Superbowl advertisements will be analyzed in a forthcoming issue of the Advertising & Society Review. The Ravens are unique in that they have a literary figure named Poe associated with them.

MUSE is a one of a kind content community.

Many of our staff revealed their purple pride on Fridays before the games this season and it is very exciting to see the whole city arrayed in a violet hue.  I ran into a group of building engineers staring upwards a few weeks ago and asked what they were doing.

“We’re trying to give you some purple,” the man said.

One staffer has a pair of magic purple slippers. Here at MUSE, we are not above fantasy and mysticism.

A few weeks ago, our customer service rep Lora Czarnowsky predicted that the Ravens would defeat the Denver Broncos and she was correct. Lora ensures that our customers have access around the world. After the Ravens defeated the Patriots last weekend, I received a message from Lora—TOLD YOU—it read.  After the victory on Sunday,  she sent me the same message.  I was in New Orleans having a plate of beignets and cafe au lait for dinner. My voice was gone.

I visited the Walters Art Gallery on the Saturday before the Patriots game and I saw a Ravens insignia emblazoned on the sidewalk. I asked my eight-year old daughter to read the words above the bird’s head.

“Ravens. Team.”

Teams drive MUSE and ensure its success: technology, production, content development and sales and marketing. In some ways, we had a fall season not unlike the Ravens. We faced several challenges in closing off the 2012 eBook collections and we met them all together. It wasn’t easy and it wasn’t pretty—also reminiscent of the Ravens.

We learned something about our program and what we are capable of if we communicate effectively.

Someone will write a book about the Raven’s remarkable season and it may end up on the MUSE platform. Perhaps a scholar will ponder the cultural aspects of a city dependent on its football team to shore up an uncertain identity or how a football team and a city fused into one overwhelming force that fed off each other on the road to the promised land. It’s always been a football town and trust me, there is a little football in everyone.

Here is my take from inside the Superdome.

The black-winged birds of Baltimore have been our MUSE this month. A source of inspiration and a winning team we can build upon.

Happy New Year from Project MUSE!

Thank you publishers, libraries, and researchers for making 2012 the best year ever for Project MUSE.

How do we define success?

For the first time in our history, we will deliver more than $20 million dollars to more than 200 book and journal publishers. These funds will help scholarly not-for-profit publishers sustain their publishing programs and achieve their goals of advancing and disseminating knowledge.

We now have 2,700 libraries accessing the content on Project MUSE worldwide. We provide flexible pricing and licensing options to libraries for books and journals. We now have more than 550 journals available on the platform and this number will grow to 580 in 2013. Since 2000, our collection prices have generated more than $90 million in savings to libraries. For books, there are more than 140 collection-based options and a new single-title offer in 2013.

Here is an excerpt from a preprint of a forthcoming article, “E-Approval Plans in Research Libraries” in College and Research Libraries that talks about eBooks:

“[The] UPCC Book Collection clearly underscores core library values: no embargoes on the release of digital editions, no DRM, unlimited downloading and printing of book chapters, accessible on mobile devices, perpetual access rights for books purchased and ILL for individual book chapters.”

We responded to more than 400 instances of feedback from researchers on our new platform in 2012 and are committed to building an industry-leading user experience over the next two years that will maximize opportunities for the search and discovery of content.

These milestones could not be achieved without a passionate and dedicated staff—including Angie Fell, Chris Brown and Mark Malloy who make digital dreams a reality on a daily basis. There are talented staffers like Dr. Hadley Leach and Steven Allen who have diligently sifted through eBook metadata to ensure that the files are actually there to be published.  Tashina Gunning and Nancy Hafele work on the front lines to provide customers with price quotes and information.

From my perspective I work with the most talented 28 people in the digital publishing industry.

T.S. Eliot in 2013

We had a great meeting in November to talk about plans for The Complete Works of T.S. Eliot to be available on Project MUSE late next year. As a poet, I am a huge fan of Eliot and spent many hours trying to decipher “The Wasteland.” I was asked to read an Eliot poem to begin the meeting (one of the great perks of my job) and chose “The Hollow Men.”

I would read this one out loud as an undergraduate up studying all night.

Our first task will be to present the prose of T.S. Eliot—more than 700 essays, many of which have never been published.  Groundbreaking essays like “Tradition and the Individual Talent” and “Hamlet and His Problems” will be included. It may have been the poet Richard Jones who assigned the essay that forever changed the course of my life.  In it, I read the following passage:

“The only way of expressing emotion in the form of art is by finding an “objective correlative”; in other words, a set of objects, a situation, a chain of events which shall be the formula of that particular emotion; such that when the external facts, which must terminate in sensory experience, are given, the emotion is immediately evoked.”  — Hamlet and His Problems, 1925

I was hooked and have spent the rest of my life on a poetic journey in search of them.

Those words will be accessible on Project MUSE along with notes from scholars, references, and annotations.

Project MUSE offers “a set of objects” on its platform to be discovered. There are journal articles and eBooks chapters and thousands of results for T.S. Eliot already there. I was elated to find a publication by MUSE staffer Hadley Leach entitled “Thoreau’s Aphoristic Form” in the most recent issue of Arizona Quarterly. I have experienced great joy in finding the work of friends and colleagues Alan Michael Parker, Piot Gwiazda, Scott Hightower, Moira Egan, and Amy Lemmon.

More eBooks in 2013

We will have 23,000 eBooks from 83 publishers available in 2013. These books are currently being accessed in 16 countries around the world from El Salvador to Bangladesh to Singapore and we are just getting started. At the Charleston Conference this year, there was a strong response to our announcement that libraries will be able to purchase single titles of eBooks early next year.

Project MUSE serves the scholarly community—its publishers, libraries, and researchers—and we look forward to an exciting 2013.

In the words of T.S. Eliot, “Not fare well/But fare forward, voyagers.”

Thanks for reading,

Dean Smith

Delivering Results. Defining the Future

More than ever, we are actively engaged with our customer communities in 2012—gathering their feedback and responding to issues as we continue to enhance our new platform. Libraries, publishers, and researchers represent the core audiences of Project MUSE and each has a different set of needs.

We’ve learned from all groups that MUSE is more than just a content aggregation of journals and books. We have a responsibility to the scholarly community to help shape and define the road ahead—to reinforce our leadership position in leveraging the interests of publishers and libraries.

We don’t talk a lot about sustainability—we make it happen. We’ve just delivered our largest royalty amount ever–$15.7 million to our journal publishers to help them continue publishing high-quality research. That represents 80% of all revenues before the bills are paid.

In a recent article focusing on commercial publishers in The Economist, I read, “Academic journals are a license to print money.”  In the humanities and the social sciences nothing could be further from the truth. We host many titles whose MUSE royalty is critical to their existence.

Commercial publishers have adopted the strategy that “more is better” and continue to run down the list of titles on MUSE attempting and in some cases succeeding in prying them away from not-for-profit publishers with promises and large initial cash payments.

These activities are not good for the scholarly community overall, as in many cases these companies double or triple the subscription prices for these titles to libraries.

We continue to deliver savings in difficult economic times to libraries. Our back issues program has launched more than 3,000 issues since its inception at no additional cost to libraries. Over the last decade, we’ve delivered $90 million in savings to libraries. Through this approach, we have been able to network MUSE journals around the world and drive significant usage.

Researchers have not been shy about communicating with us and we appreciate the passion that exists for Project MUSE. The Polish poet Piotr Gwiazda told me recently, “Project MUSE is indispensable for my work. It’s the only place I can go to find the articles I need for certain subjects.”

Over the course of the next 18 months we are committed to investing in the technology to create the definitive research environment for collaboration and exchange–and will invest several million dollars to do so.

We’ve learned a great deal about our UPCC eBooks offering and are exploring ways to enrich the user experience.  Libraries are experimenting with demand-driven models. Book publishers continue to embrace sweeping changes to their business.

Our goal is to establish a meaningful channel for reaching institutions and individual book buyers that will introduce opportunities for publishers to maximize the discoverability their offerings, receive much needed sales information and user data, and ensure their long-term viability.

Columbia journalism grad Danielle Lanzet recently asked me, “How far are we away from a service that delivers content from robot to reader?” It’s an interesting question and one that we at Project MUSE are uniquely positioned to explore.

These conversations reinforce the new duality of remaining open to the possibilities of what is sure to be an exciting future, while staying focused on addressing the immediate needs of our communities.

Thanks for reading.